Canon EOS 550D Digital Camera with Card Reader

Canon’s EOS system, backed by over 70 years of lens innovation, allows you to upgrade your equipment to match your photographic progress. There is a suitable DSLR body for any user, over 60 lenses and a wide selection of accessories for every conceivable photographic situation.

• EOS Integrated Cleaning System
• Ease of Operability
• Quick response for stress-free shooting

*Actual colour and dimension may differ from the screen image.

Superb Imaging Performance
• 18 megapixel APS-C sized CMOS sensor for high resolution images of superb quality and details
• DIGIC 4 Imaging Processor’s 14-bit A/D conversion gives rapid processing speeds while maintaining fine detail and accurate colour reproduction
• Auto Lighting Optimizer function with 4 settings (Standard, low, strong and disable) - Analyzes the brightness of the photographic subject, and automatically corrects the dark parts to make them brighter.

• Lens Peripheral Illumination Correction setting to automatically even the brightness across the image
• Full HD Video capture at 1920 x 1080 resolution with flexible frame rates (30p, 25p &24p) for up to 4GB per clip with HDMI output (CEC compliant) for HD viewing of stills and video

• External microphone terminal provided for recording sound via an external microphone
• SD quality (640 x 480) movie recording equivalent of about 7x magnification of regular movie shooting

Quick response for stress-free shooting
• 3.7fps continuous shooting speed, up to a maximum burst of 34 shots.
• Fast 0.1sec. startup time (CIPA specification standard)
• Shooting from the LCD monitor allows easy verification of focus, composition and exposure.
• Silent shooting mode for quiet environments
• Enhanced live view focusing methods, including Quick mode, Live mode and Face detection mode.

EOS Integrated Cleaning System
• Comprehensive measures to minimize the effects of dust particles on images
• Includes Self Cleaning Sensor Unit and Dust Delete Function

Fast & Sharp Focus
• Precision 9-point auto-focus (AF) system provides high degree of focusing accuracy
• Flexible setting of ISO speed to adjust camera’s sensitivity to light for best exposure (ISO 100 – 36400, ISO expandable to 12800)
• Advanced metering system: 63 zone dual-layer metering sensor
• +/- 5 steps exposure compensation
• 4 metering modes: Evaluative, Partial, Centre-weighted average and Spot.
• 8 White Balance settings to fine-tune white balance as desired:
-     Auto, Daylight, Shade, Cloudy, Tungsten light, Fluorescent light, Flash, Custom

Shooting Modes
• Mode dial for easy access to a wide range of shooting modes for different shooting conditions:
1)     Full Auto
2)     Creative Auto
3)     Program AE
4)     Shutter-priority AE (Tv)
5)     Aperture-priority AE (Av)
6)     Manual
7)     A-DEP
8)     Flash off
9)     Portrait
10)   Landscape
11)   Close-up
12)   Sports
13)   Night Portrait
14)   Movie

Picture Style
• Just like selecting the film type on a conventional camera, users can get the optimum image by selecting the correct setting
• 6 image composition modes available with sharpness, contrasts, colour tone, saturation can be adjustable:
1)     Standard - vivid and sharp images (general shooting)
2)     Portrait - beautiful skin tones and clear image quality
3)     Landscape - vivid blues and greens, enhanced sharpness.
4)     Neutral - natural colour reproduction, low sharpness and moderate expression.
5)     Faithful - extremely accurate colour reproduction in daylight.
6)     Monochrome - black and white or sepia images
7)     Picture Style Editor lets you create your own Picture Style files for use with the EOS 550D

Type      
Type    
Digital, single-lens reflex, AF/AE camera

Recording medium
SD, SDHC and SDXC card

Compatible lenses     
Canon EF lenses (including EF-S lenses)

Lens Mount     
Canon EF mount

Image Sensor
Type     
CMOS sensor

Effective Pixels     
Approx. 18.00 megapixels

Image Sensor Size     
22.3 x 14.9mm

Aspect ratio     
3:2

Dust deletion feature     
Auto, Manual, Dust Delete Data appending

Recording System       
Recording format  
Design rule for Camera File System 2.0

Image type    
JPEG, RAW (14-bit Canon original)
RAW + JPEG simultaneous recording possible
MOV

Recording pixels
Large:Approx. 17.90 megapixels (5184 x 3456)
Medium:Approx. 8.00 megapixels (3456 x 2304)
Small:Approx. 4.50 megapixels (2592 x 1728)
RAW:Approx. 17.90 megapixels (5184 x 3456)

File numbering     
Consecutive numbering, auto reset and manual reset

Picture Style     
Standard, Portrait, Landscape, Neutral, Faithful, Monochrome, User Def. 1-3

White Balance    
Auto (AWB), daylight, shade, cloudy, tungsten, light, white fluorescent light, flash, custom (custom WB)

Noise Reduction    
Applicable to long exposures and high ISO speed shots

Automatic Image Brightness Correction    
Auto Lighting Optimizer with Face Detection

Highlight Tone Priority    
Provided

Lens Peripheral Illumination Correction    
Provided

Colour Space    
sRGB, Adobe RGB

Appending copyright information    
Copyright information entered with the camera is appended to the image EXIF information

Viewfinder 
Type    
Eye-level pentamirror

Coverage    
Vertical / Horizontal approx. 95%

Magnification    
Approx. 0.87x (-1m - 1 with 50mm lens at infinity)

Eyepoint    
Approx. 19mm (From eyepiece lens center at -1m-1)

Built-in dioptric adjustment    
-3.0 - +1.0m - 1dpt

Focusing screen    
Fixed

Mirror    
Quick-return type

Depth-of-field preview    
Enabled with depth-of-field preview button

Power Source       
Battery    
Battery Pack LP-E8 (Qty.1)
AC power can be supplied via AC Adapter Kit ACK-E8
With Battery Grip BG-E8 attached, 6 size-AA/LR6 batteries or 2 LP-E8 battery packs can be used

Battery Life (Based on CIPA testing standards)
With viewfinder shooting:At 23°C / 73°F, approx. 550 shots.
At 0°C / 32°F, approx. 470 shots.

With Live View shooting:At 23°C / 73°F, approx. 200 shots.
At 0°C / 32°F, approx. 170 shots.

Dimensions and Weight       
Dimensions (W X H X D)128.8 x 97.5 x 75.3mm / 5.1 x 3.8 x 3.0in.

Weight    
Approx. 475g / 16.8oz. (body only)

Operating Environment
Working temperature range     
0°C - 40°C / 32°F - 104°F

Working humidity     
85% or less