Superb Imaging Performance
• 18 megapixel APS-C sized CMOS sensor for high resolution images of superb quality and details
•  DIGIC 4 Imaging Processor’s 14-bit A/D conversion gives rapid processing speeds while maintaining fine detail and accurate colour reproduction
• Auto Lighting Optimizer function with 4 settings (Standard, low, strong and disable) - Analyzes the brightness of the photographic subject, and automatically corrects the dark parts to make them brighter.

• Lens Peripheral Illumination Correction setting to automatically even the brightness across the image
• Full HD Video capture at 1920 x 1080 resolution with flexible frame rates (30p, 25p &24p) for up to 4GB per clip with HDMI output (CEC compliant) for HD viewing of stills and video

• External microphone terminal provided for recording sound via an external microphone
• SD quality (640 x 480) movie recording equivalent of about 7x magnification of regular movie shooting

Quick response for stress-free shooting
• 3.7fps continuous shooting speed, up to a maximum burst of 34 shots.

• Fast 0.1sec. startup time (CIPA specification standard)
• Shooting from the LCD monitor allows easy verification of focus, composition and exposure.
• Silent shooting mode for quiet environments
• Enhanced live view focusing methods, including Quick mode, Live mode and Face detection mode.

EOS Integrated Cleaning System
• Comprehensive measures to minimize the effects of dust particles on images
• Includes Self Cleaning Sensor Unit and Dust Delete Function

Fast & Sharp Focus
• Precision 9-point auto-focus (AF) system provides high degree of focusing accuracy
• Flexible setting of ISO speed to adjust camera’s sensitivity to light for best exposure (ISO 100 – 36400, ISO expandable to 12800)
• Advanced metering system: 63 zone dual-layer metering sensor
• +/- 5 steps exposure compensation
• 4 metering modes: Evaluative, Partial, Centre-weighted average and Spot.
• 8 White Balance settings to fine-tune white balance as desired:
- Auto, Daylight, Shade, Cloudy, Tungsten light, Fluorescent light, Flash, Custom

Shooting Modes
• Mode dial for easy access to a wide range of shooting modes for different shooting conditions:
1)     Full Auto
2)     Creative Auto
3)     Program AE
4)     Shutter-priority AE (Tv)
5)     Aperture-priority AE (Av)
6)     Manual
7)     A-DEP
8)     Flash off
9)     Portrait
10)   Landscape
11)   Close-up
12)   Sports
13)   Night Portrait
14)   Movie

 Picture Style
• Just like selecting the film type on a conventional camera, users can get the optimum image by selecting the correct setting
• 6 image composition modes available with sharpness, contrasts, colour tone, saturation can be adjustable:
1) Standard - vivid and sharp images (general shooting)
2) Portrait - beautiful skin tones and clear image quality
3) Landscape - vivid blues and greens, enhanced sharpness.
4) Neutral - natural colour reproduction, low sharpness and moderate expression.
5) Faithful - extremely accurate colour reproduction in daylight.
6) Monochrome - black and white or sepia images
7) Picture Style Editor lets you create your own Picture Style files for use with the EOS 550D

Whether it is about captivating beauty of a nature or a thrill of a wild, make your holiday an auspicious occasion with the Canon EOS 550D, addicted of producing high performance results. Thanks to the amazing EF S18-135mm IS large lens Kit. Following on, you will notice the 18 megapixel APS-C sized CMOS sensor for high resolution images of superb quality and details.

This stylishly designed SLR boost Full HD Video capture at 1920 x 1080 resolution with flexible frame rates, various shooting modes and 3.7fps continuous shooting speed, up to a maximum burst of 34 shots. You can also have quite speedy and completely validating shutter priority once you short of the button. A wide, 3.0-inch (3:2) clear view LCD (1, 040,000 dots) with multiple coatings ensures enhanced viewing. Besides the Dimensions (W X H X D) 128.8 x 97.5 x 75.3mm it has incredibly slim and smooth body that fits intensely in your pocket or purse. The lens, chiefly made of plastic, seems well constructed.

The SLR, offering superb still and video capabilities with easy to use features, consumer can now able to create professional quality images with great ease.